Meet The Trailblazer: Green Park
Race Equality Matters is excited to award the Bronze Trailblazer status to Green Park!
Green Park remains a pioneer in the recruitment sector, as well as their philanthropic role in the community, in the drive against racial inequality. Race Equality Matters’ independent panellists certified the need to celebrate this. 86% of them stated that Green Park is the type of organisation they would like to work for, vouching for the culture of inclusivity established by Green Park and its nation-wide network of changemakers. The judges consistently praised Green Park’s “innovative”, “authentic” and “evidence-based” approach to tackling racial inequality within the organisation, and wider community.
Community Action for Change
Green Park’s inhouse team of D&I experts are committed to tackling racial inequality within organisations, as well as in the wider community. Through the dedicated Diversity, Inclusion, Culture & Ethics (DICE) Practice, they are helping other organisations “move the dial” on racism through recruitment, consulting services, DEI training to over 2000 leaders and their Cultural Audit, Review and Engagement (CARE) framework.
Alongside this, Green Park co-founded Race Equality Matters following the summer of 2020 to turn words into action and catalyse the movement from Black Lives Matter. Race Equality Matters has acquired a reach of over 10,000 individuals, with the most successful campaign being #MyNameIs that was launched in Autumn 2021. Green Park has also expanded its philanthropy to tackle race inequality through the Green Park Foundation, and its Unity Statement, informing the judges:
“From supporting literacy programmes, to sponsoring a Masters Scholarship for postgraduate ethnic minority students at Oxford University, we are committed to ensuring everyone has access to education, regardless of their background.”
Impact and Ethnically-diverse Staff Endorsement
To achieve Trailblazer status, Green Park demonstrated that their action has created meaningful change and impact. One judge reflected upon the “company-wide impact” they have had internally, with another reflecting on their community work, that:
“This organisation has clearly gone over and beyond in pioneering a number of initiatives.”
Green Park’s application used numerical and testimonial evidence– which 57% of judges considered to be “clear and substantial”- to demonstrate the sustainable impact their initiatives, sponsorship and philanthropy have had. Some of this included:
- #MyNameIs: This initiative, established by Race Equality Matters (co-founded by Green Park) achieved over 25 news stories with 50 thousand social posts and three thousand social shares. Alongside 46 thousand #MyNameIs searches, the campaign resulted in 1.74 billion impressions and 3,500 companies joining the campaign.
- Recruitment: In 2022 , Green Park placed an ethnic minority leader on a board every four days and achieved a rate of 55% female and 32% ethnic minority executive search placements through their business ventures.
- Cultural change: Through DICE consultancy and implementation of the CARE framework, organisations have given overwhelmingly positive feedback to Green Park. One client conducted a report and event to improve the organisation’s leadership, reflecting on its impact: “A massive win for belonging, a massive win for cultural change, and a massive thanks to Green Park for giving our leaders the confidence and knowledge to know when to recognise when and what behaviour is unacceptable.”
Moving forward, Green Park informed judges that they hope to continue to create change both internally and externally. They will be publishing Green Park’s Business Leaders Index in Autumn 2022, providing an ethnic/gender review of the FTSE 250, and intend to continue to support community change through sustained funding. Green Park also seek to create internal change through the recently launched internal communications network, Talkout, as well as a 4.5 day week to improve work-life balance and staff wellbeing during the summer months.
Green Park have demonstrated commitment and impact for change. Their Bronze Trailblazer status echoes the impact felt by the organisation’s Black, Asian and ethnic minority employees. Celebrating our Trailblazer community will accelerate the change and momentum towards racial equality, through action not words.
Follow Green Park’s Lead: Become a Trailblazer
If your organisation is driving change for Race Equality and you can demonstrate impact, endorsement from ethnic background employees and share future plans; register your interest for the next round of trailblazers on our website.