Business Development and Marketing Assistant

Role and Responsibilities (this is a broad but not exhaustive list)

As a ‘go to’ person, providing day to day support to the Guildford Senior Executive and Cheltenham partners in relation to:

Planning and budgeting

• Working with the Senior Executive & Cheltenham Partners on plans and budgets, as well as leading on the activation of some sub-plans
• Participating in relevant marketing & business development meetings and providing updates on activity.

Pitches and Credentials

• Creating first draft documents and supporting the creation of specific content for pitch and credential documents, both formal and informal, where appropriate
• Creating presentations.

Events

• Supporting on the planning and end to end delivery of a variety of targeted events, such as seminars, workshops, receptions and other client hospitality from brief stage through to the live event.
• Using Charles Russell Speechlys CRM tool, InterAction, to create, maintain and refine shared targets and other Marketing lists.

Marketing collateral

• Supporting the Senior Executive and Cheltenham fee earners in creating brochures, team sheets and other client facing materials

PR/Profile raising

• Supporting the Senior Executive in helping identify and coordinate PR activity
• Maintain and seek relationships with local businesses, identifying areas where we can support and get involved with activity.

Directory submissions

• Project managing and coordinating all directory submissions for the Cheltenham office

Digital

• Producing internal newsletters, including researching and writing articles
• Supporting the maintenance and updating of the Cheltenham aspect of the Firms website
• Updating specific webpages on the Firms internal website produced by the Cheltenham office
• Helping the Senior Executive to gather and report on relevant web analytics.
• Working with the Senior Executive and marketing communications team, helping in the delivery of social and other digital media

Firmwide initiatives

• Involvement in and support for local and Firm wide projects, initiatives or campaigns where appropriate and requested

Technical Skills

• Some knowledge of marketing databases is desirable but not essential (preferably InterAction)
• Computer literate with a good knowledge of Microsoft Word, Excel and PowerPoint
• Some knowledge of or exposure to email marketing systems or content management systems is desirable but not essential
• Experience in or knowledge of the legal industry or broader professional services industry is desirable but not essential.

Person Specification

• Degree or further education qualification in Marketing, Communications, Business Development or other relevant subjects
• Confident and good personal presentation
• A flexible approach with regard to daily tasks and working hours
• Ability to work under pressure and tight deadlines
• A willingness to learn and take on board different kinds of tasks.
• A team player
• Able to deal effectively with conflicting requirements
• Able to adapt and respond at short notice